UN Lives CEO Katja Iversen Talks About the Power of Popular Culture and Sounds Right

NEW YORK, Apr 22 (IPS) - UN Live’s CEO, Katja Iversen, says the way to engage people in the environment is through popular culture—film, music, gaming, sports, food, and fashion. She is excited about the Sounds Right project, which puts the sounds of nature—bird songs, waves, wind, and rainfall—at the center of a campaign to support those involved in climate action.

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