The Spartan Behind the Mic: Jason Choi’s Crypto Story

• Jason Choi transitioned from traditional finance to crypto, shaping Spartan Capital’s early success through research and bold investments.
• He founded Tangent Ventures to support crypto founders directly and promotes transparency through personal reflections and public commentary.

While most people were busy chasing trends, Jason Choi was creating them. His name started appearing on the crypto industry radar not because he was following the crowd, but because his decisions were often faster than the market itself.

In the early years when people were still skeptical about the prospects of blockchain-based games, he was already involved in Axie Infinity. When some investors were busy calculating the risks of a project called Terra, Jason gave them confidence—before the project became a sensation.

Jason Choi: Building a Voice Beyond the Numbers With Blockcrunch

Jason’s journey did not start in the crypto space. He had studied at the University of Pennsylvania and had a fairly neat career in traditional finance. But like someone who knows that the tide is shifting, he left that path and moved into something that many people at the time considered too speculative: crypto.

He then joined Spartan Capital. From an initial capital of around $9 million, their assets skyrocketed to hundreds of millions of dollars. Behind that surge, Jason became the spearhead of research and investment direction.

Even so, Jason is not the type of figure who is satisfied with just sitting behind the scenes. He felt the need to open a wider discussion. Thus was born the Blockcrunch podcast, where he dissects DeFi, NFTs, and Web3 projects with a light but incisive approach.

It may sound simple, but his content has become a reference for many young investors who want to learn without having to read 30-page whitepapers. Some listen to it on the train, others replay episodes just because they are curious about one statement from the source.

Long-Term Thinking, Even When Things Go Sideways

After a few years of growing Spartan Capital, Jason founded Tangent Ventures. The difference this time is, he doesn’t just put in money. He wants to be with founders from day one, repeating the pattern of support he once gave to small startups that are now worth hundreds of millions of dollars.

Tangent isn’t just an investment fund—Jason calls it a “long-term commitment,” something that may sound cliché until you realize he actually practices it.

On the other hand, Jason is not the type of investor who pretends to be right all the time. He once admitted to buying Bitcoin when the price was high and seeing a sharp decline shortly after. Rather than blaming the market, he chose to review his process, then wrote about it as an open lesson on Medium.

Not every investor has that kind of courage—especially one that’s well-known. But maybe that’s what makes his approach feel more down-to-earth, less like an ivory tower theory.

Lately, Jason has also been speaking out on the FTX case. Rather than just a reactive commentary, he’s actually dissecting things that many people miss. His perspective doesn’t sound like a defense or a judgment, more like an old friend saying, “See, something was wrong from the start.”

Today, Jason is still active in many areas. He writes, speaks, curates, and still invests. But if you peek at his X account, you’ll see one thing: he’s not stuck in nostalgia. His outlook is forward-looking. And in a world that’s changing so fast, that might be one of the most valuable things about Jason Choi.