Paris Saint-Germain Adds Bitcoin to Treasury, Marking Crypto Milestone in Sports

• Paris Saint-Germain, one of Europe’s top football clubs, has just revealed that it now holds Bitcoin as part of its financial reserves.
• The club announced it at the Bitcoin 2025 conference in Las Vegas and has also mentioned other crypto-related initiatives on its website.

At first glance, Bitcoin and football seem like they belong to completely different spaces. One is a decentralized digital currency challenging the global financial system, while the other is the most beloved sport on the planet. Big-name clubs like Atlético Madrid, AS Roma, and FC Barcelona have already teamed up with crypto companies to launch fan tokens, giving supporters digital ways to engage with their teams. But one club has gone a step further. Paris Saint-Germain (PSG), one of Europe’s elite teams, has actually added Bitcoin to its financial reserves.

At the Bitcoin 2025 conference in Las Vegas, Pär Helgosson, head of PSG Labs, revealed, “We took our fiat reserves and we actually allocated Bitcoin.” He went on to say,

We still have it in our books. And as one of the largest clubs in the world, we’re the biggest player in the sports ecosystem to do that.

That’s a big move. Most clubs dabble in crypto through short-term marketing plays, like NFTs or fan tokens on platforms like Socios or Chiliz. PSG’s decision to hold Bitcoin as a long-term treasury asset breaks from that typical playbook. That’s not to say PSG hasn’t experimented, too. The club launched its own fan token on Socios and even minted AI-generated NFT posters with Crypto.com.

PSG’s Bitcoin push is also about connecting with a younger, digitally-savvy audience. According to Pär Helgosson, a staggering 80% of the club’s 550 million global fans are under the age of 34. “PSG is more than just a football club—we’re a lifestyle brand,” Helgosson said at the Bitcoin 2025 conference in Las Vegas.

We’re about what’s next, just like Bitcoin.

He went on to explain how PSG plans to support the broader crypto ecosystem. “We’re accelerating Bitcoin entrepreneurs and ventures. We’ll help you launch, list, raise funds—we’ll even help you find a global audience through our half a billion fans worldwide.”

Pakistan: A National Bitcoin Reserve

While PSG is making headlines in Europe, another announcement came from Pakistan. Bilal Bin Saqib, recently appointed as special assistant to the Prime Minister on blockchain and cryptocurrency, revealed that the Pakistani government is preparing to launch a national Bitcoin reserve.

Just this week, Crypto News Flash reported that Pakistan is allocating 2,000 megawatts of surplus electricity for Bitcoin mining and AI data centers. The government is also setting up a new digital asset authority to oversee crypto exchanges, stablecoins, and tokenized public debt. It’s all part of a larger initiative kicked off with the launch of the Pakistan Crypto Council (PCC). This is notably after Changpeng Zhao was named as an advisor to the council.

All these efforts seem inspired by moves in the U.S. Under Donald Trump, the state will establish a crypto reserve that will be placed alongside gold and other assets in the reserve. As for the market? Bitcoin is trading at $105,800, despite a nearly 5% drop over the past week.