Norwegian Firm Begins $1.2 Billion Bitcoin Push, Makes First BTC Purchase

• Green Minerals has just announced its entry into the crypto market, planning to raise up to $1.2 billion to establish a solid Bitcoin reserve.
• The company states that its core business strategy won’t change, and the Bitcoin treasury plan is intended to support future projects.

Green Minerals, an Oslo-listed deep-sea mining firm, made waves on June 23 by announcing its plan to invest up to $1.2 billion in Bitcoin (BTC), signaling a major pivot from traditional mineral extraction toward digital assets as part of its long-term financial playbook.

Just two days later, on June 25, the company wasted no time putting that strategy into motion, purchasing 4 Bitcoins for around 4.25 million Norwegian kroner (roughly $420,000), which translates to about $105,000 per BTC.

Far from a symbolic gesture, this first purchase marks the beginning of what Green Minerals describes as a multi-year effort to build a Bitcoin treasury and weave crypto into the fabric of its future operations.

“In this era of significant monetary expansion, maintaining a strong balance sheet is more critical than ever,” Executive Chairman Ståle Rodahl of Green Minerals said.

Bitcoin’s decentralized, non-inflationary properties make it an attractive alternative to traditional fiat. By integrating a Bitcoin Treasury Strategy, we are not only mitigating fiat risks but also reaffirming our commitment to financial innovation and the sustainable creation of long-term value.

This approach is particularly well suited for a company with such a long project horizon as Green Minerals. With significant future capital expenditures planned for the production equipment, the program offers a robust hedge against currency debasement.

Green Minerals has laid out a roadmap that positions Bitcoin at the heart of its future growth. The company shared that its new strategy aligns with the upcoming launch of the first Hybrid Energy and Digital Strategy Model (HEDSM) under the “Partnership for Responsible Production.” The goal? To fully integrate digital assets into its financial structure.

To do this, Green Minerals plans to work closely with seasoned Bitcoin experts to build a transparent and secure framework for buying, managing, and reporting its BTC holdings. As part of this effort, the company will introduce a unique metric, Bitcoin per share (BTC/share), offering shareholders a clear view of its crypto exposure. Regular updates will keep the market informed on how the strategy is rolling out.

Beyond finance, Green Minerals also aims to incorporate blockchain technology into its daily operations, including tracking its supply chain and verifying the origin of its mined minerals.

A Growing Institutional Trend

This move mirrors efforts by other Nordic companies like the Norwegian Block Exchange (NBX), which has its sights set on acquiring up to 1,000 BTC. Green Minerals now joins a growing list of over 245 public companies worldwide holding Bitcoin on their balance sheets, which together account for more than $88 billion in BTC.

At the top of that list is MicroStrategy, now rebranded as Strategy, which holds a staggering 592,345 BTC, worth approximately $60 billion as of June 23, after initiating its buying spree in 2020. This move has seen its stock soar by more than 3,000%.

As for Bitcoin’s current performance, the asset has rebounded to $107,786 following a brief dip below the $100,000 mark. While trading volume has dropped by 24.55% to $48 billion, Bitcoin’s market cap remains strong at $2.1 trillion.

As we covered in our latest report, if this bullish momentum continues, breaking through the $106K–$107K resistance could open the door to the next target of $113K.