New T-Rex Blockchain Raises $17 Million to Redefine the Web3 Attention Layer

A new purpose-built blockchain, T-Rex, has raised $17 million to revolutionize online content publishing by seamlessly rewarding consumers for everyday interactions on social platforms.

The blockchain built for entertainment, content, and cultural virality will reshape how consumer-facing decentralized applications (dApps) are discovered, published, distributed, and scaled across Web3.

Launching in Summer 2025, the project is backed by strategic investors including Portal Ventures, North Island Ventures, Framework Ventures, Arbitrum Gaming Ventures, ArkStream Capital, Mindfulness Capital, Hypersphere, SNZ, and Arche Fund.

Developed by Asia’s prominent product builder and publisher, EVG, which is known for driving mass adoption, T-Rex directly addresses the critical “ghost town” and “mercenary users” challenges in blockchain.

Commenting, Dan Peng, Partner at Arbitrum Gaming Ventures, said:

“Arbitrum Gaming Ventures recognizes the transformative potential of platforms like T-Rex that are expanding Web3 beyond DeFi. EVG’s strong regional influence and deep understanding of the Southeast Asian market, projected to reach $7 billion by 2028, provide a strategic gateway for us to significantly scale our footprint within this high-growth region. Combining our robust scaling capabilities with EVG’s extensive ecosystem expertise, we are strategically positioned to penetrate the entertainment industry and broader consumer market in a pivotal and rapidly expanding part of the world.” 

Thanks to Arbitrum’s powerful Layer-2 scaling solution, the blockchain delivers ultra-fast, secure, and low-cost transactions essential for consumer-scale adoption. 

Improving user experience

Web3 has brought many important positive changes to the use of the Internet. However, many blockchains are still not user-friendly, lack real culture, and don’t give users real reasons to stay. 

Using the simple first principle, T-Rex seeks to improve user experience visibly by using Proof-of-Engagement (PoE), a mechanism that automatically rewards users for apps they already use daily through a privacy-preserving browser.

This turns online actions like watching videos, liking posts, and sharing memes into tangible, valuable digital ownership and offline perks.

Also commenting, Allen Ng, Co-Founder of T-Rex and EVG, said:

“Instead of building another blockchain pipe, we’re delivering actual water: engaging content, thriving communities, real-world rewards. Users shouldn’t have to think about crypto until they want to. Our blockchain stays invisible, letting them effortlessly turn their online fun into meaningful rewards. Our vision is to let attention become equity, community becomes power, and participation becomes currency.”

Once launched, users can easily install T-Rex’s browser extension and continue browsing popular social media platforms. Users’ interactions are securely recorded via advanced zero-knowledge tech (zkTLS) and seamlessly turned into rewards, with no wallet or tech jargon required.

Creators and projects benefit from instant audience discovery and viral distribution, while end users effortlessly earn rewards, redeemable both digitally and offline, such as cash back at favorite restaurants or exclusive local deals.

Out of the funds raised, the $8 million Incubation Fund, backed by EVG with support from Arbitrum Gaming Ventures, will be used to support ecosystem growth. It offers comprehensive developer support beyond capital, including engineering resources, media partnerships, community activations, premium events, Key Opinion Leader (KOL) networks, and strategic Intellectual Property (IP) applications.

As the blockchain launches in Summer 2025, everyone can look forward to something for them as it brings a new way for creators and users to earn from their development activities and social media use.