New Media Set to Outpace Old Media in Ad Revenue This Year

WPP Media’s latest analysis delivers a brutal wake-up call for old media: social media platforms are set to outstrip traditional outlets in revenue this year, with more than half of content-driven advertising revenue coming from user-generated platforms. Ad revenue made by content creators on YouTube, TikTok, and Instagram is projected to surge by 20% in 2025.[…] Read the rest