Michael Saylor Urges Apple To “Buy Bitcoin” After Underwhelming Stock Buyback Program

Tech giant Apple should purchase Bitcoin amid the disappointing performance of its stock buyback plan. This is according to the CEO and Executive Chairman of Bitcoin treasury company Strategy (formerly known as MicroStrategy).

It all started when CNBC markets commentator Jim Cramer voiced skepticism about Apple’s buyback strategy as the company faces uncertainty over President Donald Trump’s tariffs.

“The Apple buyback is not working right now,” Cramer postulated in a June 10 post on the X social media platform. “The company can leave it to earn a lot or it can take some and integrate. It is not a badge of dishonor. It just isn’t.”

Apple, like other Wall Street giants, occasionally returns extra cash to shareholders via buybacks and dividends to help boost long-term returns for those holding the stock. It is estimated that Apple has returned over $900 billion of cash to shareholders since starting that operation in 2012.

However, Apple’s stock has plunged by over 15% since the beginning of 2025. Meanwhile, Bitcoin has climbed by over 15% during the same time frame, data from TradingView shows. Additionally, Bitcoin has grown by an impressive 1,000% over the last five years, compared with a meagre 135% gain in Apple shares.

That said, Strategy’s Saylor believes “Apple should buy Bitcoin.”

Corporate Bitcoin Adoption Race

The call for Apple to buy Bitcoin as part of its corporate treasury comes as a tsunami of publicly traded companies move to add the premier crypto to their balance sheets amid a more pro-crypto Trump administration in the United States.

As ZyCrypto reported recently, video game retailer GameStop disclosed its first Bitcoin investment, scooping up 4,710 BTC for around $513 million, following in Strategy’s playbook.

Trump Media and Technology Group, parent company of social media platform Truth Social, last month closed a $2.44 billion fundraising deal to establish a BTC treasury. 

Meanwhile, Tokyo-listed investment firm Metaplanet is spearheading Bitcoin adoption in Asia, now the 10th largest Bitcoin corporate holder with an 8,888 BTC stash.

Bitcoin traded up a paltry 0.3% over the past 24 hours at $109,635 at publication time, according to CoinGecko data.