IOTA Mainnet Adds Object ID as Innovation Program Continues to Drive Web3 Adoption

• IOTA has introduced Object ID on its Rebased Mainnet to link real-world assets directly to on-chain data.
• The Business Innovation Program offers up to €100,000 to support practical Web3 solutions built on IOTA.

The IOTA Mainnet has continued to push boundaries in Web3 adoption, with the latest update introducing Object ID. This feature is designed to strengthen real-world use cases like supply chain tracking, digital product passports, and decentralized identity systems.

Object ID Lands on IOTA Rebased to Back Real-World Projects

In a recent post, we covered that the IOTA blockchain is further steering the adoption of the Internet of Things (IoT). This happened with its recent launch of Object ID, a decentralized application (dApp) designed to give real-world objects a unique digital identity. 

Notably, the addition of Object ID on the upgraded IOTA Rebased Mainnet marks another big move in IOTA’s ongoing effort to drive Web3 adoption beyond hype and into practical, everyday use. This new tool allows developers to represent real-world objects like products, documents, or credentials directly on the ledger, making each item traceable and verifiable.

As the blog post details, this upgrade supports the IOTA Foundation’s plan to anchor real utility into blockchain-powered systems. Developers can now tie data from physical goods or identity systems directly to on-chain assets, using Object ID as a digital anchor. From pharmaceuticals to carbon tracking, this helps ensure data remains intact, tamper-free, and transparent across long chains of custody or regulation-heavy sectors.

It is worth noting that with this move, IOTA is also reinforcing its position with the public and stating that permissionless distributed ledger technology (DLT) has strong potential outside of crypto speculation. 

By giving builders the tools to map the physical world on-chain, the mainnet grows more usable, not just more complex.

Beyond the Object ID innovation, more use cases are coming on the IOTA chain in the coming weeks. 

As mentioned in our previous article, the IOTA Foundation has joined the CryptoUK membership community, a significant step toward expanding its footprint in the evolving UK crypto market. In addition, CNF reported that a researcher discovered an impressive development on the IOTA mainnet: three tokens launched unannounced.

IOTA Business Extends Push for Web3 Adoption

It is worth mentioning that IOTA’s Business Innovation Program, launched by the Product Adoption Department, remains a key channel for bringing these ideas to life. In a recent post, we covered that IOTA has earned its place in the Global Blockchain Business Council 2025 Handbook. 

As regards the current development, the initiative is offering up to €100,000 in funding to projects that launch real-world solutions using IOTA-powered tools like Object ID. Selected applicants will also receive technical and strategic support to help scale their solutions across industries.

As revealed, the program targets products in tokenization, decentralized identities, and supply chain verification, which are use cases where Object ID plays a critical role. Applications are open to companies at any stage until the end of 2025. 

Also, each approved business will set milestones with the IOTA Foundation and commit to showing measurable activity on the IOTA Rebased Mainnet. Meanwhile, as part of the drive for Web3 adoption, the IOTA Foundation stresses the need for functional representation. They believe this is where on-chain tokens or credentials connect clearly to physical assets. 

Object ID is one of the clearest steps yet in that direction, making IOTA’s ecosystem more attractive to developers and businesses looking to solve real problems rather than trade digital assets.