Government Spending £18 Million on Failed British Army Adverts

Thanks to a failing recruitment system the government is launching a centralised military recruitment body called the Armed Forces Recruitment Service (AFRS) to begin operation from 2027 and replace individual schemes run by the branches. Last year the army dropped below its recruitment target for the first time as numbers hit a measly 73,000…

Advertisements for the British Army are produced and put out by professional services company Capita which has been intensely criticised for woke adverts and a failure to fill ranks, instead pursuing an advanced diversity and inclusion strategy.[…] Read the rest