Floki Inu to Go All In on Reddit for Valhalla Mainnet Launch

• Floki Inu is set to launch a four-week Reddit campaign targeting crypto gamers ahead of Valhalla’s mainnet debut.
• The campaign aims to reach millions across the US, India, and LATAM with video ads on popular subreddits.

The Floki Inu team is set to launch a four-week Reddit media campaign to support the mainnet debut of their highly anticipated game, Valhalla. The campaign will kick off on June 20 and run through July 17.

Not your typical campaign, the FLOKI team is targeting Reddit’s active crypto and gaming communities with short 15- to 30-second videos that appear directly in the feed and even in the comments section.

Valhalla to Launch Massive 4-Week Reddit Media Campaign Ahead of Mainnet Debut

Our flagship MMORPG Valhalla is entering the Reddit arena. Beginning June 20, $FLOKI will be kicking off a 4-week digital blitz focused on where crypto-native gamers spend their time: Reddit.

Why… pic.twitter.com/IPq3WRDFXP

— FLOKI (@RealFlokiInu) June 17, 2025

Floki Inu Targets 1.5M Reddit Users in the US With Gaming-Crypto Push

They want to capture the attention of Reddit users aged 18 to 44, especially those who are into gaming and crypto. And they’re not kidding—the campaign’s estimated reach is over 1.5 million users in the US, plus a combined million more from India and Latin America.

Previously, Floki has also been on Twitch and was even a presenting partner at Global Esports Industry Week 2025, where Valhalla made its public debut while bringing the spirit of merging the worlds of gaming, esports, and Web3. The program is part of a five-week Valhalla campaign targeting mobile gamers in seven crypto-enabled countries, as we’ve covered before.

Connecting Kids, Football Fans, and Web3 in a Unique Way

Furthermore, this project is not just about gaming. On the other hand, CNF has previously reported on Floki Inu’s sponsorship of the “Play on the Pitch” event that brought together children and the Web3 world through a real stadium experience.

So, it’s safe to say that they’re also playing in the football world to broaden their brand appeal—not just to gamers, but also to the football fan community.

Not only that, Floki is also busy working on an NFT project called FlokiTars. Well, these NFTs play an important role in the Valhalla game. Owners can burn NFTs to unlock exclusive Viking-themed items in the game. If you imagine it, it’s like having a special concert ticket that can be exchanged for backstage access—but in digital form.

And amid all this excitement, the FLOKI token price has actually been sluggish. At the time of writing, the token is trading at $0.00007388, down about 3.42% in the past 24 hours. This follows a downtrend that has been seen in many other major crypto assets. Well, it’s probably time to take a breath before jumping into the next hype.

For those who have been following Floki’s development since the beginning, these moves could be a major turning point. Valhalla’s mainnet launch is just days away, and if all of these strategies go according to plan, Floki could level up—from a mere memecoin to a project with more utility and a more mature ecosystem.