Bloomberg’s Eric Balchunas Sees 200 Crypto ETPs by 2026 Amid Market Frenzy

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Crypto is going mainstream faster than ever. According to senior Bloomberg ETF analyst Eric Balchunas, there are now 155 crypto exchange-traded product (ETP) filings tracking 35 different digital assets, and the number could rise to 200 within a year. This surge indicates a growing appetite among both institutions and asset managers to integrate crypto into traditional financial markets.

Balchunas shared the update on X, noting that Bitcoin, Solana, and XRP each have over 20 ETP filings, while Ethereum and basket ETPs, which combine several cryptocurrencies, each have more than ten. This shift highlights how crypto exposure is no longer limited to Bitcoin or Ethereum; investors are spreading their bets across a wider range of digital assets.

Why the Rush?

Three major factors are driving this surge. Firstly, regulatory clarity has improved since 2024, giving issuers confidence to file new products. Recent approvals for Bitcoin and Ethereum ETFs, along with standardized rules in September, created a clear template for new applications.

Secondly, institutional demand is ramping up. Many big investors want crypto exposure without directly managing tokens or wallets. ETPs offer them an easy, compliant way to access these assets. And lastly, competition is heating up. With hundreds of filings, asset managers are racing to be first to market with ETFs tied to trending coins like Solana or XRP, a clear sign that traditional finance wants in.

A Crypto “Land Rush” Begins

Crypto analyst Shanaka Anslem Perera described this phenomenon as “The ETF Land Rush, 155 filings, one new monetary rail.” He explained that decentralized scarcity is now reprogramming centralized liquidity, meaning that crypto’s limited supply is merging with Wall Street’s massive capital flow.

Perera added that over $48.7 billion has already flowed into crypto ETPs this year, with BlackRock’s IBIT nearing the $100 billion AUM mark. He believes this trend is rewriting how global finance operates, with ETFs acting as new gateways for trillions of dollars of regulated demand.

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Challenges Ahead, But Growth Looks Promising

Even with all the excitement around crypto ETPs, not every product will make it big. Some tokens could run into legal hurdles or fail to attract enough investor interest once they hit the market. With so many filings, there’s also likely to be a price war; issuers will try to lure investors with lower fees, which could squeeze profits. The real challenge now is not just getting regulatory approval but proving that these products are safe, useful, and trustworthy.

Still, this rush of applications shows how much the crypto market has matured. Just a few years ago, digital assets were seen as too volatile or risky for mainstream investors. Now, they’re becoming part of the same conversation as traditional assets like stocks and bonds.

If Bloomberg’s Eric Balchunas is right, the total number of ETPs could cross 200 by 2026, marking a new era where crypto finally finds its place within regulated global finance.