Binance Founder’s Family Office Invests in BNB Treasury Startup with IPO Ambitions

Once again at the forefront of innovation in the crypto space, Changpeng Zhao, the renowned founder of Binance, the world’s leading cryptocurrency exchange, has made another bold move. Specifically, Changpeng Zhao’s family office, YZi Labs, has teamed up with investment firm 10X Capital to launch The BNB Treasury Company—a vehicle designed to hold and grow BNB, the native token of the Binance ecosystem.

What is the main goal? As predicted in an earlier update this year by Crypto News Flash (CNF), Changpeng Zhao forecasted 2025 as a “Send It Year” for Binance and crypto. Here, we will discuss that a U.S. IPO on a major stock exchange is part of the strategy.

Leading this charge is David Namdar, a seasoned Galaxy Digital veteran and experienced senior partner at 10X Capital. Furthermore, Ella Zhang, Head of YZi Labs, explained:

By supporting this initiative, we aim to combine the strengths of the BNB ecosystem with 10X Capital’s institutional asset management and capital markets expertise. While we advocate for the adoption of BNB as a treasury asset, YZi Labs remains highly selective in formal partnerships and will only communicate any official collaborations through our official channels.

The Implications for BNB’s Market Price

Reiterating a statement by Hans Thomas, Founder & CEO of 10X Capital, these moves collectively signal a shift toward institution-friendly structuring and regulatory alignment in the U.S., which could positively boost BNB’s market price.

BNB Chain is one of the largest, highest performing digital assets ecosystems globally, powering hundreds of millions of users. However, institutional and retail investors in the U.S. have limited exposure to the growth of BNB.

To this end, the market’s response will likely hinge on the specifics of the BNB Treasury Company’s strategy and the broader reception of its IPO. For now, the crypto community is watching closely as this development progresses.

However, so far, the emergence of the BNB Treasury Company and its IPO ambitions could send positive movements through the market price of the BNB. At the time of writing, Binance Coin (BNB) is currently trading well in the market at approximately $671.83 USD, reflecting an increase of 1.34% in the past day and 1.46% in the past week. See the BNB price chart below.